1996 -- Perhaps the most satisfied customer of penile enlargement surgery among those interviewed by a Wall Street Journal reporter for a June story on the phalloplasty business was Los Angeles print shop entrepreneur Frank Whitehead, who said his new length and thickness "has changed my whole outlook on life." Said Whitehead, "I go out on a limb more than I did before with business. Now [when] I go into business meetings, I'm thinking, 'If you guys had just half of what I have.'"